RM-Fontys-Portretten-George SzantoGeorge Szanto’s research interests focus on two disciplines: (1) how the Internet effects business to business buying behavior in capital and knowledge intensive industries;  (2) the use of digital testing techniques in non traditional university level didactics.

George conducts his research from the Department of Marketing and Management at Fontys University of Applied Sciences in Eindhoven, Netherlands.  Comments and suggestions about posted reports and articles are welcome via:  g (dot) szanto (at)

B2B Buyer Research


Is the internet nurturing a new breed of packaging buyers? ,  online article July 1, 2015 in Packaging Digest


Online packaging information relatively easy to get but not to share ,  online article December 21, 2015 in Packaging Digest


Internet Research Aids Decisions of Packaging Buyers ,  online article October 11, 2016 in Packaging Digest


Who Are The Social Median Influencers In Packaging And Why Should You Care ,  online article December 15, 2016 in Packaging Digest

Full Report Online Buying Behavior of Packaging Buyers in 2015 1381079358_file_extension_pdf

Full Report Gap Analysis of 2015 Packaging Vendors Online Footprints Versus Packaging Buyers Online Behavior  1381079358_file_extension_pdf

Full Report Online Buying Behavior of Packaging Buyers in 2016  1381079358_file_extension_pdf

Full Report Social Media Influencers in the Packaging Industry 2016  1381079358_file_extension_pdf